Chinese Guitar Brands are Reluctant To Innovate?Magic Guitars CEO Doesn't agree
Many Chinese intuitively feel Chinese guitar brands are not as creative as guitar brands abroad, but Magic Guitars’ founder and CEO Jack Duan doesn’t think so!
Jack used to work in a Taiwanese-invested enterprise——Yufeng Musical Instruments Co, Ltd. At that time, he helped some foreign guitar brands designed several bestsellers. It is also in this period, he profound experienced that some foreign guitar brands’ conservative was consuming his time, his ideas were limited. So he wanted to built his own guitar brand so that he can put his assumptions into practice, produce the kind of guitar he really wants. Jack’s distinguished performance impressed Yufeng’s owner, he gains great support from Yufeng Musical Instruments Co, Ltd, which means Jack won supply chain assurance from Yufeng at the very beginning, and Magic Guitars was founded.
You will find Jack is an extremely dedicated person when you watch the 4th issue of Dialog With Guitar Leader. Jack is more concentrate on product instead of other things. Magic Guitars’ brand publicity was delegated to planning company at beginning, and sponsored hundreds of guitar concerts silently.Now, there are many famous stars choose Magic Guitars’ product, Jack is more and more confident with his own brand, he realized the importance of brand publicity, so Magic Guitars is looking for suitable talents and build its own marketing company in Xiamen.
Click to watch the interview
https://v.qq.com/x/page/s0564gm89gx.html
Reprinted from Guitar World, English edition is translated by Magic Guitars.
